AW23 - "ARTIFACT"
"The youngest, hippest audience at a Berlin Fashion Week show? It gathered again this season at SF1OG, an emerging label founded in 2019 by Rosa Marga Dahl that has quickly grown its audience with its sustainably made and gender-neutral garments. Working with deadstock material is a staple of the brand's DNA. The SF1OG team believes it’s absolutely obvious that sooner or later a collection has to come along that deals with finding, collecting and using existing objects.
In the case of its fall 2023 collection, named Artifact, the design team approached this process literally. Items of clothing, postcards, and memorabilia were collected from antique stores and household liquidations in Berlin, whose stories ultimately served as inspiration for the individual looks. “It’s about catching up, looking, remembering, and ultimately evolving,” the team said a few days before the show. A very good example of this are the old fabrics that mutated as scans into prints for looks, or even the pottery headpieces that were worn like caps by models down the runway. The idea is: clothes can no longer be reinvented, and that’s why SF1OG follows the motto: modification is the new design. The fact that their classic silhouettes are gaining so much relevance among Berlin’s oversaturated fashion audience confirms that the label is onto something." - Vogue Runway